Produce engaging content, graphics and video, while keeping current with the latest marketing technologies and social media.
Dives into account analytics, using Facebook and proprietary systems, to understand trends across advanced metrics for campaign, ad set, and ad performance.
Conceptualizing and setting up advertising campaigns using the Google Ads platform such as but not limited to Google Search, Google Display Partners, and Google Mobile Ads
Optimization and A/B testing of Google Ads to be run to increase efficiency, effectivity, and reduce cost.
Identifies trends and patterns in the data, and strategically implements optimization methods to maximize ROI.
Construct audience buckets based on campaign goals through demographic data and Facebook insights
Use Facebook and Google Analytics metrics to expand, evolve, and optimize campaigns.
Effectively and efficiently lower cost per click and cost per lead/sale while balancing proper brand direction and voice.
Constantly finding innovative ideas that will help create better awareness, engagement, and traction for the company.
Has Experience in a marketing-related industry, with experience in data analytics, report creation, and presentation to stakeholders.
Strong grasp on numbers, and proficiency with Excel.
Highly meticulous, organized, and detail-oriented.
Proactive with a sense of initiative and resourcefulness.
Strong work ethic and performance-driven.
Able to build and capitalize on relationships with people.
Reliable and good team player who enjoys a fast-paced environment.